Here’s the secret sauce to niche marketing. If you pick the right niche and you get this right, you are 99% on the way to making solid money off the internet. You’re not quite there yet, but you’re getting close.
These promotion tips are geared towards the type of content you produce. Follow each suggestion under each content type to maximize your content’s visibility on the internet.
Blog Posts or Website Posts
If you’re putting up any kind of new content on your blog or your resource website, you need to carry out as many of the promotional tips listed below as possible. This will maximize your content’s visibility, which can lead to more traffic, which can lead to more conversions.
Do SEO Outreach
Once you have a new blog post, look for blogs that link to blog posts that rank high for your target keyword.
Your blog post has a target keyword. Look up the blog posts that rank high for your target keyword and then load their URLs into backlink checkers like ahrefs.com. This tool will tell you which websites are linking to the websites that already rank for your target keyword.
You then reach out to these other sites and ask them to link to you as well. After all, they’re already linking to content that is very similar to yours. You just need to persuade them to link to you as well because your content is more superior than your competitors.
Share on Facebook Pages
Not only should you share your original content on your own Facebook page, but you should also share the link of your content on other Facebook pages.
Some Facebook pages will allow you to do this. Others will only allow you to do this in the comments section. Whatever the case may be, share your stuff on niche-related Facebook pages. The key here is that they must be related to your niche.
Share Your Facebook Page Post URL on Facebook Groups
Once you have shared your original content’s link on your official Facebook fan page, your next move should be to take the link to that Facebook page post and share it on niche-related Facebook groups. These are groups of people who are interested in your niche. So go to these groups, engage with people, and then drop your link to your page.
Tweet Shortened Links on Twitter
When you post content on Twitter, there’s a preview that shows up. Share your stuff on Twitter, but make sure you always use at least two niche-related hashtags. The hashtag is the secret to visibility on Twitter. Also, use target keywords in the description of your posted link on Twitter.
Tweet Snippets and Questions on Twitter
Look through your content and see if you can find certain questions, and copy and paste a small block of text that answers the question. Fit all of these into a tweet along with a shortened link to your original post and a hashtag or two. Rotate among these hashtags. These question tweets can give you quite a bit of visibility on Twitter.
Find Related Questions on Quora and Post Answers from Your Content
Looking through your blog post, see if you can come up with as many different related
questions that your blog answers. You then search for these questions on Quora or find related questions. Post your answer and then link to your blog post as a resource.
There’s a technique to this. You can’t just drop your link each and every time. Chances are, you will get banned.
Instead, you need to “mask” your link by mixing in other third party high quality links. Add in a little bit of Wikipedia or any other authoritative website.
Also, make sure that the vast majority of your answers do not have anything to do with your own content. Because if Quora figures out that all your answers have a link to the same or different pages on your website, you will probably get banned.
This is why I suggest that you restrict posts involving your content to a maximum of 20% of your posts. For the rest of your posts, engage naturally and share your expertise.
Post Your Content on LinkedIn
There are many different people on LinkedIn who are interested in a wide range of niches. Post your blog post link on LinkedIn to get targeted traffic.
Convert your blog post into some sort of picture. Maybe it’s a diagram, or maybe it’s the header image of your post with some explanatory text. Whatever the case may be, create one picture that summarizes what the post is about. Promote this picture using the resources below.
Post on Pinterest
Before you do this, look for your competitors on Pinterest. Pay attention to their tags. Reverse engineer those tags. Apply those tags to your picture on Pinterest, and then link your picture to the actual blog post that picture refers to.
Post on Facebook
You can share pictures on Facebook groups as well as Facebook pages, but when you do this, always include more info: link additional text. Do this for direct posts on Facebook groups, comments on Facebook groups, specific posts on pages on Facebook as well as comments on pages.
Post Your Picture on Twitter
Twitter also allows for picture posting. Post your picture on Twitter, but make sure you rotate niche-related hashtags each time you post. I would suggest that you use a scheduler software to post on Twitter at different times of the day to maximize visibility and reach.
Post on Instagram
Use the same tips regarding hashtags above when posting on Instagram. The key here is to find as many different niche-related hashtags and target those. Also, post a comment on Instagram that builds interest in your picture.
It’s important to put in the description of a non-clickable URL. This way, people can load into their browser the URL if they’re intrigued by the photo you shared.
You can convert blog posts into videos by turning the key points in the blog post into a short script. It doesn’t have to be anything fancy. It can be as short as a hundred words, which is good for about a minute of video. You can then create a slideshow out of this script with voice-over.
You can search for services on fiverr.com that offer this video creation service. They would read your blog post, come up with a short script, and create a slide show based on the script using royalty free pictures. They would then use a voice-over and some music to create your video. You take this video and upload it on YouTube.
Make sure you pick your niche keywords as your tags. Also, make sure you categorize your videos correctly.
Upload to Instagram
You can also upload your videos to Instagram. Again, use the same tag and URL mention tips I shared in the Pictures section above.
Twitter also allows for video. Make sure you rotate niche-related hashtags.
You can upload a direct video to your Facebook page account. You should then promote the direct link to your Facebook page account by sharing in many different groups and other pages. Distribute your content in existing niche-related online communities.
Using the videos, pictures and blog post links you created above, go to the following places to promote your materials:
Make sure you target only forums that are directly related to your niche or closely related to them. Otherwise, you’re just wasting your time.
Alternatively, you can find forums that have a “general discussion section.” These are sections where people talk about a wide range of subjects that may be off topic.
You can promote your stuff there, but you have to be careful. Sometimes people are so touchy that they can get you banned. So make sure you engage and you achieve some level of credibility first before dropping a link.
Facebook Groups and Pages
See the tips I shared in the Facebook sections of videos, pictures and blog posts mentioned above. What’s important is that you focus on niche-specific groups and pages.
Make sure that you reverse engineer your competitors and look at the hashtags that they’re using. Rotate among these hashtags and try to figure out which hashtags are producing the most visibility for your content on that platform.
This is not easy to do. You need to come up with a way to track which hashtag got the most engagement.
I would suggest that you create some sort of contest where people would have to self-report the hashtag that they saw with your content to participate in the contest. This is a sneaky way of gauging the reach and visibility made possible by your hashtag choices.
YouTube Channel Videos’ Comments
Search for your niche keywords on YouTube. You should be able to find lots of videos related to your niche.
Don’t worry about the competition. Instead, make the competition work for you. How? Look at their comments section and post a really insightful stuff about their video.
Do not post a link. Post as your channel. If they like what you posted and think you’re some sort of genius, they probably would click on your account name.
When they click on your account name, they find themselves in your channel. That’s where you can brand them. That’s where you can get them to watch your own videos.